Connect your web pages, blogs, and fan pages, while establishing another online presence for your business on the web. Drive traffic to your website, improve your Search Engine Optimization (SEO), engage your community, connect directly with your customers and fans, strengthen customer relations, and provide a platform for brand evangelists. Social Media Management improves your business by listening and learning from your customers. However, before diving into the Social Media world, make sure you have a plan. Baum Marketing Group helps you clearly identify your objectives and develop an effective social media strategy, then implement it.
Social Media Management
In December 2009, Internet users spent over 19.2 billion minutes on Facebook (Now the 2nd Largest Search Engine) and used 2.9 billion keyword searches on YouTube. Empower your business with Facebook, Twitter, MySpace, LinkedIn, and other social networks. By participating in these social networks, you can maintain customer relationships, build an online community and encourage customers to share in your brand. We provide your business with social media strategies for implementing and managing fan pages, blogs, real time messaging, networking and audience engagement objects (text, pictures, video, maps).
Adding A Blog To Improve Your Business
Establishing a variety of social media strategies shows your commitment to your customer base. Creating content with engagement objects, including text, photos, video, polls and maps show your customers that you are constantly thinking about their needs. The need for information is essential towards showing credibility and customer service to your supporters.
Keeping the content current on your website is important for maintaining a loyal following. Composing a weekly blog post engages the attention of your customers and visitors to your company page. Blog posts can be linked to your home page and Facebook fan page. We provide your business with content creation services; for example, developing blogs and fan pages.
Maintaining Customer Relationships
Just as you can establish an online presence, your customer can now leverage the same power. In response, maintaining and managing customer loyalty is a necessary aspect of online communities; for example, more than half of the Fortune 100 companies are using Twitter for customer service, recruiting employees, blasting news and announcing promotions.
From Customer Testimonials To Facebook Fan Pages
In the past, business fans were driven by customer testimonials. Today, Facebook allows you access to more than 350 million fans. The most valuable asset of your business is loyal customers (fans). Fans praise your products and services. Enlisting a tiny percentage of your most loyal fans to a Facebook page will create an interactive testimonial page with access to over 350 million people, worldwide. There are no limits to the potential of a Facebook Fan page. With free startup costs and enormous potential, you can quickly spread your business services, products and ideas to millions of prospective fans worldwide.
Live Updates Via Twitter
Every day, millions of people use Twitter to create, discover and share ideas with others. Twitter is a communication platform that helps businesses stay connected to their customers. Businesses use Twitter to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. In a national survey, 58% of respondents said if they had “tweeted” about a bad experience, they would like the company to respond to their comment. We oversee your Twitter account in order to keep your followers updated with promotions, events and other current happenings.
LinkedIn provides businesses with a forum in which to network with other specialists in the industry, including future employees and prospects. Baum Marketing Group manages profiles to expand networks and increase your visibility within this growing social networking medium.
Remember: Each social network has different advantages and may be suited better for different types of social marketing campaigns. We can help your company develop an extensive social media strategy and find the right social network to meet your goals and target market.
The popularity of social network marketing is not just a cultural phenomenon, it is a business opportunity. Your customers are a part of a larger community, and it is important to reach them where they work and play. Today, that means marketing online, social networking and tapping into the power of Internet communities.